Yabsta is a versatile, natural language, local search platform that delivers relevant and accurate
information about local businesses in a highly interactive way. In doing so...
Brings Buyers & Sellers Together
Yabsta, Your Business and Major Search Engines
Major search engines including Google, Yahoo, Ask, Bing and others index business websites. Yabsta is different. Yabsta indexes
rich, contextual data, not websites. The data is tagged with primary keywords, keyword synonyms, related keywords, misspellings
of keywords and brands. When a search is conducted it is matched with relevant listings that are tagged to the relevant keywords.
This provides accurate search results from natural language, not directory headings, so businesses do not need to have a website
or place expensive bids on keywords to place high in search results. This is great news for many small to medium size advertisers
and the web users who are looking for them.
Yabsta does not compete with the major search engines rather it is a tool that enables web users to drill down further into local
search. In many instances, the major search engines will take searchers to Yabsta and Yabsta will take them the rest of the way.
By listing your business on Yabsta, you give your business cost effective
Feature Rich Yabsta and Your Business
Whether your business needs direct response marketing or brand awareness marketing, Yabsta’s rich advertising features can help achieve the goals of
If your marketing goal is to build your businesses brand, Yabsta has a variety of different banners and features that will get your business noticed. Banners can be placed on the home page of Yabsta or you may prefer to use contextual banners that get triggered by keywords during a user’s search.
• Push Technology
Yabsta offers integrated PUSH technology that literally pushes relevant advertiser listings at the most appropriate time. For
• Get Online with Yabsta
Yabsta can develop engaging, professional and SEO friendly websites designed to your requirements and specifications.
Through Yabsta Digital Agency (YabDA) we can build both templated and custom design sites. So whether you need a simple
online presentation or a fully engaged site with a data base management system, we can deliver a site that really works for
• SEM with Yabsta
Once your website is complete, we can manage & maintain an SEM strategy for your business & website. Managing even a
small pay per click campaign can be complex & requires specialized knowledge & experience. Significant considerations include:
• Unwritten Rules
Major search engines often have unwritten rules regarding how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising; they include:
- Keyword grouping
- Quality score
- Ad relevancy
- Click through rate management
- Bid pricing
• Keyword Research
Most advertisers currently engaged in keyword marketing bid on 10 to 50 keywords. According to research provided by X they should be bidding on 500 – 3000 keywords. The right tools and strategies can make a huge difference in your campaign.
• Ad Testing
Split testing enables an advertiser to compare the results of two or more versions of the same ad. The results of this research enables advertisers to fine tune their efforts and increase the profitability of an overall campaign.
• Conversion Tracking
Yabsta reporting tools can track the actual percentage of advertising expenditure that generates sales.
Having the right online tools to create and manage pay per click campaigns is absolutely critical.
• Targeted Sales Pages
It is important to send all of visitors to a targeted page that tells them exactly how you can meet their particular needs.
• Yabsta Network
We work in a global marketplace, rather than operating exclusively in a single walled jurisdiction; it’s beneficial to become
part of a network of jurisdictions. The Yabsta network enables users and advertisers to quickly and easily access multiple
jurisdictions, therefore, your business can attract potential customers from outside its immediate jurisdiction in a cost
• Yabsta Self-Provisioning
While our sales team is happy to assist you with all of your online needs, the Yabsta platform also offers a totally self-
provisioned module for advertisers. Self –provisioning gives you total control over your advertising spend and exposure
on Yabsta. You have the ability to sign in and create a profile. You can add business listings, features and banners,
view performance reports, change settings,view your order history, post discussion and videos…you can even add
• Yabsta Reporting
Yabsta offers advertisers a comprehensive set of performance reports that they can access at any time via their
registered user accounts. Advertisers receive a full suite of Return On Investment (ROI) statistics that enables them to
review and determine the effectiveness of their advertising programme. By knowing which areas of your advertising are
working most effectively you can hone your advertising to give you maximum ROI.